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Four Ingredients — Pun Intended — Cookstr Needs To Be a Truly Viable Recipe Site

I recently interviewed for a position at the recipe site Cookstr.

And…I made this joke on Facebook at the time, so, friends, bear with me: Like the Buffalo Bills in the 1990s and the Chicago Cubs in the 2003 NLCS, I have a history of choking when it counts…so I spent a fair amount of time reviewing the site beforehand so I’d be as prepared as possible at the moment of truth.

And…I gotta say: I like what I found. I think it’s a really good concept — and I’m not just saying that.

Here’s why:

In this NY Tech Meetup video from CenterNetworks, Founder and CEO Will Schwalbe shares his love of cookbooks and explains that the major online recipe databases, Epicurious and FoodNetwork.com, are focused on Conde Nast and Food Network content, respectively, but chefs and cookbook authors don’t really have a place on the Web where they can share their recipes and drum up interest in their books.

And thus, as Schwalbe tells it in the video, Cookstr was born.

It sort of reminds me of Birchbox, actually. I talked to one of the start-up’s founders for a ClickZ story in January. Basically, for $10 a month, Birchbox members receive high-end samples of hair, makeup and/or skincare products from partners like Benefit, Nars, Cargo and Laura Mercier. Birchbox, in turn, talks up all of the samples it includes in each monthly box…and gives members the opportunity to go back to its Web site to order full-size products. So…the partners give away samples, but, in turn, reach a wider audience and gain yet another online space where they can hawk their wares.

That’s essentially what’s happening with Cookstr, except there’s no monthly fee. Cookstr has partnered with a slew of chefs and cookbook authors, who are featured on the site. These recipe-producers allow a sample of their content to appear on the site…and each recipe is displayed alongside an image of the cookbook it originated from…and, if you click on it, you are given multiple options for purchasing the book from retailers like Amazon and Barnes & Noble.

It’s pretty smart for all parties involved, as I’m sure Cookstr has revenue-sharing agreements with each vendor. And the cookbook authors and publishers don’t have much to lose — just a few recipes.

I think Cookstr has really great search options — I especially love the cost feature — and, frankly, I like a lot of the chefs.

But Cookstr is not perfect.

According to Compete.com, Cookstr had slightly more than 57,000 unique visitors in January. That’s versus 1.8 million for Epicurious and 11.3 million for FoodNetwork.com

Granted, Cookstr is still quite young and can’t be expected to compete on a level playing field with two major media companies. (According to Wikipedia [after a very cursory Google search], Food Network had revenue of $1.5 billion in 2008…which is when Cookstr was just a baby.) But I honestly think Cookstr *could* give Epicurious and FoodNetwork.com a run for their money…if it only implemented a few small changes.

I always spend hours prepping for interviews and thinking up answers to potential questions and most of this stuff never sees the light of day…so here is my response to, “How could Cookstr improve and/or better compete with Epicurious and FoodNetwork.com?” if for no other reason than proving how passionate I am about food/words/online content and what a great fit I’d be for this site:

1. More feedback.

One of the things I love about Epicurious (my go-to recipe site) is that I can search for a basic recipe like, “apple pie,” and even though I end up with multiple results, I can quickly scan the ratings — 1 to 4 forks, from worst to best — to see how users grade each recipe, as well as what percentage of users would make the recipe again and what — if any — comments they have. The comments often include valuable information about tinkering with the recipe and/or tips for next time and help me narrow down my options.

If, for example, I was deciding between Rum Raisin Apple Pie and Lattice Apple Pie with Mexican Brown Sugar, I’d see that 95% of users would make the Rum Raisin pie again and that they’ve given it an average rating of 4 forks and that user mandica from Windham, Conn. decided to soak the raisins longer to make them plumper.

I know that the content on Cookstr is supposed to be trusted already…but I also think it’s fair to say that every recipe site — Epicurious included — is bound to have a stinker somewhere. Plus, Rick Bayless may assure me that his Smoky Chipotle Salsa with Pan-Roasted Tomatillos is as simple to make as it is delicious, but what about those of us who haven’t spent decades studying Mexican cuisine? How easy is it for us to produce? That’s where I think user feedback is so valuable. If I’m going to the trouble of actually cooking or baking something, I’d like a reasonable expectation that it will turn out okay. And seeing multiple users say, “Yummy!” Or, “Perfect! Just cut down the salt…” puts my mind at ease.

But, sadly, there doesn’t seem to be much commenting on Cookstr recipes. Of the 25 recipes I added to My Cookstr, only four had comments. And just one apiece. I suppose the number of “favorites” each recipe has helps…but not as much as forks or percentages.

I think Cookstr needs to implement some sort of promotion or go on some sort of social media spree — or both — to encourage users to comment on recipes. Maybe they can reward comments with points and a certain number of points yields a discount on a cookbook…or, since the site already has partnerships with publishers (I think), why not give away some cookbooks to the most prolific commenters? Or, at the very least, tempt those commenters with a feature on the Facebook page?

Simply put: If Cookstr wants to be a trusted recipe site, it needs more user-generated feedback.

2. A dinner newsletter.

The Cookstr 10, a list of ten recipes that is sent out each week, seems pretty focused on holidays or major events. And while that is helpful, to a degree, I feel like eventually you’re going to come to a time of year when there aren’t any holidays or events nearby and you’ve already done warm weather or cold weather recipes…so…what then? I guess focusing on one particular cooking technique isn’t a bad alternative…and I’m not arguing that the Cookstr 10 should be done away with completely. I just think Cookstr users could be better served by a newsletter that helps solve the problem of what to make for dinner. (This is actually what the Cookstr 10 focused on last week…I don’t see why they can’t do it every week.)

It’s not an original concept. Everyday Food and Good Housekeeping do it. And there’s good reason. When I look at magazines or cooking websites, I’m often looking for inspiration. I need to go to the grocery store, but I have no idea what to buy. And I don’t think I’m alone.

That dinner void is exactly where Everyday Food and Good Housekeeping step in, and I see no reason why Cookstr can’t do the same. All they need is seven dinner recipes once a week — it could even be a compilation of all the Recipes of the Day that week.

If the majority of people do their grocery shopping on weekends, Cookstr could send out this new newsletter, on, say, Friday. It could still focus on the time of year and what’s in season and what holidays are coming up…but it would be a much more practical way of saying, “Hey — here are our suggestions for this week. Now you don’t have to think about it,” which, I think, in turn, conjures up a sense of trust — but only if the recipes are good — and the consumer begins to rely on it more and more (if the recipes are good). Another win-win.

3. Play to the crowd.

There are certain dishes that only come up once a year…but they are reliable bets annually.

Last week, for example, a friend on Facebook posted a request for king cake recipes.

However, if I search for “king cake” on Cookstr — which I did — I get Kathleen’s Wheat-Free Fudge Brownies, Flaky Scones and Rosemary Foccacia Sheet. None of these recipes are even remotely close to king cake.

Epicurious, on the other hand, has three viable king cake recipes; FoodNetwork.com has nearly ten.

With Easter coming up, I imagine folks will also be looking for hot cross buns. But, sadly, when I look for “hot cross buns” on Cookstr, I get Jamie Oliver‘s Bun and Butter Pudding.

I realize these are two heavily Christian examples and that the world is made up of lots of different faiths and that Cookstr can’t possibly accommodate every single holiday. But…I think they need to do some research to make sure they have their bases covered for the most popular ones.

Sure, king cake and hot cross buns may not come up super-often…but the absence of recipes in cases like this will alienate those who *are* looking for them and send them right into Epicurious and/or FoodNetwork.com’s arms. I, for one, get quickly discouraged if a site offers no options for what I’m looking for…and I move on.

In short, I think that if Cookstr wants to gain and/or retain the trust of consumers who are searching for recipes, it needs to better anticipate what they are searching for — and accommodate them.

4. More tweets.

As of Sunday afternoon, Cookstr‘s last tweet was on March 4. That’s nine days ago. They simply can’t go that long without any updates.

For one, the site features a Chef or Author of the Day every single day. At the very least, that’s prime tweeting material.

The site also features a Recipe of the Day. Why are these recipes not tweeted daily, too?

What’s more, tons of folks are talking about Cookstr recipes on Twitter. Check out these search results. There’s no reason for @Cookstr not to reply to — and follow — these users.

Simply put, the site needs better engagement with this audience. @Epicurious and @FoodNetwork don’t miss a day — neither should @Cookstr.

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Dead Pitch #3: Location-Based Eating

A McDonald’s Foursquare campaign in April upped foot traffic by one-third by offering $5 and $10 gift cards for check-ins.

I wrote a story about a Barbie Foursquare campaign a few months ago and that was the first time I ever played around with it. It’s interesting, but I haven’t gotten into it as much as Twitter or Facebook. Then again, I haven’t seen any $5 or $10 rewards anywhere on Foursquare…and the idea of a free meal would certainly be motivating.

There’s also an iPhone app called ShopKick that rewards “kickbucks” to users when they check in at various retailers –- including grocery stores (and big box stores) – in four major markets. Kickbucks can later be exchanged for gift cards and other rewards. And, according to the NYT, you don’t have to alert the world to your whereabouts with ShopKick.

Had I been given a green light, I argued this would have enabled us to ask readers if a comparable meal discount in exchange for a check-in would prompt them to eat at a particular location? Or if discount groceries would motivate them to try out ShopKick? Or if location-based anything, no matter what the reward, is off-limits? But, alas…

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A Letter to Lucky Brand Jeans, Regarding Its Defective Pathwork Mailbag

Anyone who has seen me in the past 3+ years knows my purse. As you’ll read below, I bought Lucky’s large patchwork mailbag about that long ago and absolutely loved it. However, when it came time to replace it, I couldn’t find the large version and settled for the smaller bag. It also came with a different handle…which turned out to snap off every so often, requiring constant repairs. It has been, in a word, inconvenient. (And if I was to give a really good scolding, I’d say, “Disappointing,” too.)

I just read a review online that warned of this defective handle — so I’m not the only one.

So — a warning: They’re cute, but be careful when considering a handbag from Lucky Brand Jeans…unless you have a leathersmith in your household who delights in fixing the shoddy handle.

I just read a story about a man whose parents had a relatively new GE stove and the glass on the front exploded and broke into a million pieces. The dad had trouble getting anywhere with customer service and so the son contacted GE via Twitter and they were enormously helpful and his dad was super-happy because the oven was fixed almost immediately.

I realize my case is in all likelihood a matter of “buyer beware,” but I was so mad the darn thing broke again the other night, I emailed customerservice@luckybrand.net *and* I called them out on Twitter. We’ll see if Lucky is as concerned about its online rep as GE was…

Dear Lucky,

About three years ago, I bought one of your large patchwork mailbags. I loved it. It became my signature bag. In fact, my mother liked it so much that *she* bought an identical bag and whenever she visited me, we walked around with matching purses…

Eventually, however, the bag became a bit worn out and I realized I needed to replace it. I wanted the same bag. Sadly, I could not find the large bag anywhere — not on the Lucky site and not on Amazon. I eventually decided to go with the smaller version. I bought it at Macy’s on September 26, 2009 — my birthday.

As you know, it is almost September 26, 2010…and the strap on the second bag has broken countless times already. At first, I was able to glue it back together and make said repair every few weeks (cheaper than taking it to a professional who works with leather, although, in hindsight, I could have perhaps saved myself a lot of grief by getting a pro to fix it in the first place). At the same time, however, it’s not like this is a cheap knockoff I bought off the street. Sure, there are lots of more expensive purses out there, but I still paid decent money for this one.

And, alas, I was out with friends the other night and the OTHER side of the strap snapped off and now the bag is completely useless again. I am tired of trying to fix this defective handle. It’s a pain to glue it and it’s a pain to take it to a repair shop and to be without a bag for several days. When I spend $150+ on a purse, I expect it to at least make it to its first birthday in one piece.

So…even though I loved my first large patchwork mailbag more than any other purse I’ve ever had before, I’m afraid I don’t trust Lucky enough to risk buying another bag that might have shoddy craftsmanship. It’s a shame, but my next signature bag will not be a Lucky. And you’ve lost what was once a very happy customer.

Images attached so show the defective handle from both sides, as well as the now-useless purse in its entirety.

Best,

Lisa Lacy

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Deconstructing the Zillion-Dollar Investment That Still Hasn’t Yielded Any Damn Returns…

Recently, while I was en route to meet up with some old coworkers circa 34th and 8th, I ran into a classmate from junior high who I haven’t seen since — oh, I don’t know — 1994? And as soon as we established we were who we thought we were, she said, “Lisa! This is so weird! I was just thinking about writing you because I’m thinking about applying to journalism school…”

Sooo…long story short, I sent her the longest email ever. Which — slightly doctored — seemed like an okay blog post, too.

Et, voila.

Here it goes: The jury is still out on whether I think Columbia was worthwhile. It was certainly a good experience at the time and I met really wonderful people and made really wonderful contacts…and it’s super-quick and definitely gives you some street cred and/or a name to drop at cocktail parties…and — keep in mind that I graduated at quite possibly the single worst time ever…and *that* has definitely played into my experiences post-Columbia. But, then again, after Martha let me slip through her fingers, I was networking like a fiend, trying to drum up freelance contacts and/or a full-time job…and I met a guy who had graduated from Columbia a few years before me…and he said you have to look at it like an investment and, understandably, you can’t expect an ROI immediately. Which makes sense. But it’s not always comforting.

If I could do it again, I’d definitely do the new media program — or whatever they’re calling it now. Prior to grad school, I was a financial journalist…but only because I majored in English and wanted a writing job…and there are TONS of financial writing jobs here. (In fact, a LOT of my classmates ended up at Reuters and Bloomberg and Dow Jones…even though they’re not necessarily interested in writing about finance at all — but they need paychecks and health insurance…and this week I got not one but TWO panicked emails from friends in that situation…and had to send them peppy responses about how it’s all going to work out for us someday and that these are just the lean times…and, I mean, I hope I’m right…but I know how they feel — I, too, have my panicky moments and sort of depend on them for the same advice when *I* freak out…)

So, anyway, I went to Columbia because four years went by really fast and all of a sudden, I had backed myself into this niche and even though I told myself I wasn’t going to make a career out of venture capital or mutual funds — and I really feel that I am woefully inadequate to cover these topics as I am HORRIBLE with money — by ’06, it was all anyone trusted me to cover (…if they actually trusted me at all. Which is a whole other can o’ worms…). I really had no clips about anything else. And…a lot of people I worked with at Dow Jones had gone to Columbia, so I finally decided it was worth my while to go, too, so I could prove that I had basic reporting skills and that I *could* write about other things and I wanted to make the leap from financial reporting to Martha. (I really like baking…) And more than one person I worked with at Dow Jones didn’t actually want to be there…which didn’t seem that bad for poor Master’s-Degree-less Lisa…but I sort of looked at the Columbia grads who ended up there with pity, thinking that things would be different for me if *I* went through the program…

So…I hustled. I really did. And — I don’t know about you, but…when I graduated from college, I just sort of expected someone to give me a good job because I worked really hard in college. And, you know, if I had studied business or engineering or something, maybe that would have been the case. But, other than maybe teaching, there just isn’t a really clearly defined career path for English majors. And so I really struggled to find my way. And eventually I did…but I was determined not to let the same post-graduation slump hit after Columbia.

And, like I said — it worked…for awhile. I interned at Good Housekeeping while I was a student and I got a gig with Martha after graduation. But…then she let me go…which, in hindsight, maybe wasn’t the worst thing ever as I wasn’t enormously happy there…and, between the two gigs, I learned magazine journalism isn’t really what I want to do anyway. Which sort of ushered in another existential crisis — like, “I thought I knew what I wanted to do! And now here I am practically 30 and I was totally wrong!” And, I mean, I’m working on a book now and freelancing and whatnot…so it’s not exactly tragic…but…like I said, if I could go back in time, I’d do the new media program. I tried to sort of couch things while I was there and take the new media elective…but I got the fill-in teacher on Saturday…and the class was AWFUL and we learned NOTHING. The guy knew his stuff…he was just really bad at explaining it…and, to make up for it, he just had us create WordPress blogs…and said we could do as much or as little with them as we wanted. So…none of us really learned any valuable Web skills. So. That’s point #1.

#2: I haven’t been astonishingly impressed with Career Services — either as a student or a grad. In my first meeting, the lady looked at my resume and said, “Oh, great! You have financial reporting experience! It will be easy for you to get a job after graduation…” and I said, “Well, that’s the thing — I don’t want to write about finance anymore. That’s the whole reason I’m here…” and she said, “Oh…” and I think she knew someone at Food & Wine…but that went nowhere. And, I mean, it could very well be because I had these weird, stringent demands at the time — Food! I want to write about food! — and, really, a lot of my classmates have gone on to successful careers at the Miami Herald and CBS and the Huffington Post…but…I found the gig at Good Housekeeping on my own. I found the gig at Martha on my own. Take from that what you will…

The Career Services department sends out emails about jobs from time to time…but I haven’t found those to be enormously helpful either. We got one once about an entry-level position at the New York Times Syndicate. And it said it was very clerical but that it was a great position for someone who eventually wanted to go on to editing and that two grads from ’07 had taken similar positions and were quickly promoted to editors. I sent in my letter and got called in for an interview…and the first words out of the editor’s mouth were, “Did anyone tell you how crappy this job is?” and I tried to be upbeat and mentioned what Career Services had said about the two grads from ’07 getting promoted and she said, “That was a fluke. I had to fire one guy and another joined the Army…your ascent would be profoundly slower.” And then she told me that the job entailed an hour and a half a day of sorting mail…and cleaning the managing editor’s office. So. I didn’t get the job…but wasn’t really upset about it…and then about a month later, Career Services sent out another email about this SAME position saying the SAME things about how it was great for a future editor and that two grads from ’07 quickly scaled the editorial ladder…so I sent a reply to some of my classmates and said, “Don’t be fooled! This is the mail-sorting, office-cleaning gig!” and one of them jokingly responded, “How do we know you’re not just saying that to keep this job for yourself?”

So. I don’t have to tell you that it’s tough out there…but…I really feel like I’ve been on my own as far as finding jobs are concerned. But, then again, a friend got a gig at a Spanish language newspaper thanks to Career Services and she just loves the guy who works there. And…in Career Services’ defense, they *do* tell you how much easier it is to find jobs if you leave New York. So that may be part of my problem, too.

And…I’m a Libra — the scales. So I’m notoriously bad with decision-making and can often see both sides of an issue. Case in point: Sometimes I feel like maybe I would have been better off just quitting my job and hustling to become a freelancer. Because…in the end, that’s what happened…and I wouldn’t be up to my eyeballs in debt for the rest of my life. But…on the other hand, I really, REALLY hated writing about venture capital and mutual funds…and…I fill in for this marketing publication every now and again…which really just means I write about brands that have promotions on Facebook or Twitter…and I just wrote about beer…and, as I was writing it, I had an epiphany that I really was much happier writing about beer than I ever was writing about, say, XBRL or 22c-2. And I realized that I would probably be profoundly unhappy if I had stayed in financial reporting and I would totally regret not taking a chance and seeing what happened. And…I suppose there’s still hope for my career. Who knows what the future will bring…but, at the same time, I haven’t dreamed of writing about Facebook campaigns ever since I was a little girl…so…it’s not like what I’m doing now is truly fulfilling. It definitely sucks less than what I was doing before…but, then again, I didn’t go to Columbia to get a job that sucks less.

But…then again (again), I wouldn’t have worked at Good Housekeeping or Martha (or written for HuffPo) without Columbia.

And I think your experience there is really strongly influenced by your RW1 instructor/class. I got really lucky — I had Dale Maharidge and he was/is wonderful and has been a great resource post-graduation. (I also took a literary journalism class with Christopher Lehmann-Haupt…and he is totally amazing and I love him…and he’s been really helpful with this book I’m trying to get published…) And…I was really lucky because my RW1 class got along really well…and we’re all still (pretty) good friends now. But…I heard horror stories about some RW1 classes…and so I can imagine if you don’t like your instructor, it would really profoundly influence your experience…and you’re only there for ten months! But…there’s not much you can do about that — it’s just sort of the luck of the draw.

And, I mean, really — the experience is what you make of it. There were people who really worked hard to get a lot out of it and endear themselves to the community and who were super-involved…and there were others that, well, didn’t. But…even some of the ones who did everything “right” while they were there still ended up scrambling after graduation…

I assume you’re looking at starting in the fall of 2011? So…you’d be graduating into a totally different environment than the one I found…and I really don’t know much at all about CUNY’s program. I sort of put all my eggs in one basket…as I wasn’t sure whether I wanted to stay in New York and I figured that if I didn’t get in to Columbia, it would be a sign that I was supposed to move on to a different city.

So, in short — if you go, I’d highly recommend the new media program (even though the first thing Sree Sreenivasan said to me was, “You have a weather girl name.”) and remember that it’s REALLY REALLY REALLY hard to be in journalism now…and you may end up having to take a job that you don’t want after graduation in order to make ends meet…which may be totally obvious…but…I thought I had such a leg up on all those kiddos who came to Columbia right after graduating from college — I felt like I had a much better idea of what it was I wanted from the program and, noble as their aspirations might have been, I couldn’t help thinking whenever they spoke of becoming the next Susan Orlean or John McPhee that they were perhaps being a bit idealistic…and that’s not to say that it won’t ever happen…it’s just highly unlikely right after graduation. And yet I still ended up getting a HUGE reality check after graduation, too.

And it’s a TON of money. And, nearly two years out, I’m still not quite sure if it was money well spent. Although, then again, if I get a book deal and become the next Julie Powell, I will totally be singing a different tune. That’s the other thing — you have to remember what it is that you really want and even if you *do* get stuck writing about the price of corn (as one of my classmates does), I think you have to have the chutzpah to keep working on projects on the side — which is also not easy to do when you have a job you hate and come home and just want to watch Mad Men and eat Cadbury mini eggs — or you’ll get really super-depressed.

But, then again, even though I have to write about social media campaigns and dispense financial advice to savvy urban 20-something ladies and I fake-gamble three mornings a week to make ends meet, I’m not writing about mutual funds anymore…and I *did* break out of the financial niche…which may have been impossible otherwise.

I know this is WAY MORE than you wanted to hear…but…the “Was going to Columbia a good idea?”-question has been in the back of my mind for about 18 months now…and I feel like most of my classmates are on the fence about it, too. For whatever that’s worth.

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If I hadn’t been writing about Frank Bruni, I wouldn’t have known it’s Ann Coulter’s birthday…

So…I got home last night around 8:00ish and all I had consumed was coffee and water on the planes (I had, like, the perfect amount of time to get from Terminal A to Terminal C in Dallas…without a ridiculous amount of waiting time *or* having to run with my cat-in-a-bag…but it *also* meant I didn’t have a chance to procure sustenance). So. All of this is to say that I was pretty hungry by the time I got back to my apartment…but I obviously didn’t have anything on hand. (Except milk that didn’t spoil! Like magic! Coffee was SO GOOD this morning!) So…SeamlessWeb! (And, like silver white winters that melt into springs, it is one of my favorite things…)

And, you know what? I really wanted Thai food, so I ordered Thai food…and the Thai place near me is one that the Bartender liked a lot, but ordering from there didn’t make me sad *at* *all* (See?? Progress!)…*and* I saw this thing with peanut sauce on the menu that I *had* to order because I was reading Frank Bruni’s latest book on the plane(s) — Born Round…in which he discusses what it’s like to be the proverbial fat kid with an endless appetite who grows up to be the restaurant critic at the New York Times…and I’m only up to his stint at the Detroit Free Press, so I certainly don’t know how it ends yet…but he *did* have a torrid relationship with cold noodles and a peanut-y sauce that he discovered during one of two internships at Newsweek…and so when I saw the peanut thing on the menu, I couldn’t not get it.

And…Frank Bruni is fun to bring up because…I had a coworker once who knew a guy who works at the Times…and who was being relocated to a bureau outside of New York and so Frank Bruni threw a going away party for said coworker’s friend at his apartment. And…I was lucky because my coworker said I could come with him…(as if, after meeting me, Bruni would be instantly enchanted and ask me to be his #2. Or something.) So…what a strange moment it was to be in Frank Bruni’s apartment…and marveling at, you know, the framed photos of him with George W. Bush and whatnot…and my coworker and I were in his living room because there were fewer people in there (read: none. I am nothing if not antisocial…)…and Frank came in to talk to us for a little bit and that Lisa Kudrow show — The Comeback — was on in the background and I remember Bruni talking about how he thought it was an underrated show…and then his phone rang and he excused himself…and he came back and said something like, “I have this friend and I’m not sure if she’s going to show up, but I really hope she comes…and if she does, you’ll all know who she is.” And so we said, “Who is it?” and he said, “Oh, I can’t tell you that! But you’ll know as soon as you see her.”

So…fast forward a little bit. Doorbell rings. And who do you suppose it was? Why, none other than Ann Coulter! (Ack! I just Googled her and it turns out that today is her birthday! Weird, right??) And, folks, she was the most freakishly skinny blond woman I have ever seen in my life…

My old coworker *swears* that Ann Coulter proceeded to hit on him…but *my* memory of the exchange is merely that she said, “You look familiar,” or the like. And — who am I to judge? — perhaps in old, skinny, blond, conservative ladyspeak it’s the equivalent of, “What’s your sign?” (And, who am I kidding? If Glenn Beck said something comparable to me, I’d be tweeting all over the place.)

And, I mean, sadly, that’s basically the end of my story: I went to a party at Frank Bruni’s place once and Ann Coulter showed up. And peanut sauce makes me think of him now…which made me think of her. Which turned out to be on her birthday, of all days. That’s it.

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Lisa & Julie & Julia

I can’t believe I missed June completely. It’s been hectic though…filling in for my old job *and* trying to find direction, purpose and meaning in my life.

I’m not back in NY for long this time though. My dear friend is getting married in Chicago on August 1 (which happens to be another dear friend’s birthday) and so I will be in the Midwest for the first week of that month…and am super-excited to see that Julie & Julia opens on August 7! Which means that my mama and I may be able to see it together before we go to the airport.

I haven’t been this excited about a movie in a LONG TIME! (Aww…I Googled it and now I am following it on Twitter…) In fact, I totally get how Julie Powell feels about being stuck and things not working out the way she wanted them to…and hope that *my* book leads to a similar sort of Oprah-ish A-Ha Moment after which I can then look back at my life and say, “Yes! I understand why it all worked out this way now. It was all about getting me to this point!” I just wish I was there already, you know?

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I’ve already mentioned this on Twitter…

…but I’m saying it again because I like it *that* *much.*

Look at this! Just look at it!

It makes me happy when I see references to “pie” in business stories…but this is TOO MUCH!

Behind the Scenes: Blowing Up a Pie.

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