Dead Pitch #3: Location-Based Eating

A McDonald’s Foursquare campaign in April upped foot traffic by one-third by offering $5 and $10 gift cards for check-ins.

I wrote a story about a Barbie Foursquare campaign a few months ago and that was the first time I ever played around with it. It’s interesting, but I haven’t gotten into it as much as Twitter or Facebook. Then again, I haven’t seen any $5 or $10 rewards anywhere on Foursquare…and the idea of a free meal would certainly be motivating.

There’s also an iPhone app called ShopKick that rewards “kickbucks” to users when they check in at various retailers –- including grocery stores (and big box stores) – in four major markets. Kickbucks can later be exchanged for gift cards and other rewards. And, according to the NYT, you don’t have to alert the world to your whereabouts with ShopKick.

Had I been given a green light, I argued this would have enabled us to ask readers if a comparable meal discount in exchange for a check-in would prompt them to eat at a particular location? Or if discount groceries would motivate them to try out ShopKick? Or if location-based anything, no matter what the reward, is off-limits? But, alas…

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